As part of my tool agnostic analytics reporting series, I’m showing actionable reports you can build in any analytics tool to immediately improve the customer journey. Today’s report is all about showing you how to identify the buttons that are causing the most friction for your users. Although friction points on your website can present themselves a number of different ways, today I’ll highlight rage clicks. A rage click is a term that describes multiple clicks on an area of your website in a short time frame.

In order to identify these rage clicks, we’ll take important button clicks, like CTA clicks and navigation clicks, and drill down into the specifics of which button was clicked, which page it was clicked on, and the destination of the click. This is best displayed on a segmentation chart within Amplitude. Go to the upper left hand corner of your screen to create a new chart.

Because we want to select two events instead of one, you can start off by selecting the “Any Event” event. Filter by your important button clicks. In my case, I used cta_click and navigation_click.

From there, I’ll use the grouped by functionality to get my specifics. I’ll group by Event Name to see what type of button click. I’ll group by Page Path to see what page the button was clicked on. I’ll group by link_text to see what the text was on the link. Lastly, I’ll click link_url to see the destination of the button.

Since rage clicks imply that a button was clicked multiple times, I’m going to change the measurement from Uniques to Frequency. I’m subsequently going to set my bucket to start at 2 and click apply. This will help filter out the noise from buttons that are only clicked once.

You’ll see your segmentation chart populate the buttons that on average get the highest amount of rage clicks. Each will indicate the frequency at which the button was clicked, so if you notice too much noise from buttons that are only clicked twice, feel free to increase the starting number of your bucket range.

There you have it! Easily spot the rage clicks on your website within Amplitude with just one report. These rage clicks are great candidates for A/B testing and removing them will help remove friction points on your website.